“We treat wood as part of our family. Each wood has its own unique character. The long and detailed process allowed us to better understand the character of our 'child' (wood), building great communication and endless love.”
Every piece of wood holds a unique story. We demonstrate these stories from our carefully selected wood and express them into our designs, exposing authentic shapes, textures and colors. All of our collections reflect meaningful values of family life. The stories our wood carry can be expressed like the traits or characters that exist within a family. We believe that each family member has their own strengths and weaknesses. The same can be said for wood. People can connect with our wood as it is created into something useful, beautiful, special and valued. Wood story is here to produce different collections, philosophies and high value investments.
Apart from design, another strength off Wood Story is the authentic colors exhibited. Boundless colors appear organically within the wood itself. We learn from wood’s and nature’s colors. Through fermentation and water (natural occurrences), we are determined these natural colors cannot be reached by anyone synthetically.
Born due to economic conditions during the Covid-19 pandemic. The situation felt bleak and dark, however, we realized the darker a situation can get, the clearer it became to find the light at the end of the tunnel.
The design of pleated accents at the ends illustrates that no matter how difficult our conditions are, we still have the right to enlightenment and solutions. Even if there is only a 1% faith left, we still have the same hope to be able to turn things around for the better. Even to the point that our legs can no longer stand straight (the illustration of a tilted table legs from this collection reflects this).
The initial idea rose because of a piece of wood that was split and not functioning properly. This incident sparked the idea of webbing, of woven fibers. Webbing is a symbol that binds each other to give strength.
In a family, there must be someone who can unite members to provide strength to one another, even when they are separated.
Drs. H. Helmy Yahya, born in March 1963. Indonesian actor, MC and politician, younger brother of the famous figure Tantowi Yahya. Helmy is also known as the ‘King of Quiz Indonesia’ because of his work in creating and producing many TV quiz programs.
Helmi Yahya was awarded more than 20 awards as master of ceremonies and producer.